Salon Services PRO
Role
I worked as the Visual Designer on the project.
Industry
Beauty
Primary Tool
Adobe Illustrator
Challenge
As the designer for this project, I was responsible for creating a landing page that effectively showcased the Color.Me product line while maintaining a clean and modern aesthetic.
The main challenge was designing a landing page that felt cohesive with Kevin.Murphy’s established brand identity while also serving the unique needs of SSP's audience of licensed beauty professionals looking for clear, educational content.
Approach
To create a cohesive and visually engaging landing page, I needed to balance Kevin.Murphy’s bold product imagery with Salon Services’ established branding.
Pages from Salon Services' style guide.
I focused on a clean, structured design that allowed the product visuals to stand out while maintaining readability and clarity. The layout guided users through key information about Color.Me’s technology, benefits, and suitability for professional use, ensuring that both brands’ identities were represented.
Solution & Reflection
The final landing page design blended SSP's branding with Kevin.Murphy’s striking product imagery, creating a visually compelling and informative experience. The ayout highlighted Color.Me’s key features, including its 3-step technology, ingredient-conscious formulation, and professional benefits.
This project reinforced the importance of balancing multiple brand identities within a single design while ensuring clarity and usability. Aligning Kevin.Murphy’s high-fashion aesthetic with Salon Services PRO's established branding required careful attention to typography, layout, and visual hierarchy. Additionally, the experience deepened my understanding of designing for a professional audience, prioritizing clarity, structured information, and engaging visuals to create an effective and aesthetically pleasing landing page.
